Est. U.A.E.
Opening / 2026
The City Earned Its
Own Chapter.
68 Reserve lands in Dubai — a permanent floor for the cars, the gear, and the rituals that define the house. What began as a private workshop is now an invitation. Walk the floor. Meet the machines. Stay a while.
The Projects
Selected
Builds.
Floor
23
Builds
Open Dossier →
Featured
01
Defender
Adventure Edition · Hunter Green
The first machine on the floor. Stripped, re-framed, and rebuilt in a custom hunter green that shifts with the desert light.
Open Dossier
The Doctrine
Everything
Earns Its
Place.
A floor curated without compromise. Each build, each piece, each object — chosen because it belongs in the room. Nothing fills space. Everything speaks.
- 01
Bespoke Builds
Commissioned machines delivered through our private workshop.
- 02
Collector's Floor
A rotating showcase of one-of-one vehicles — open by appointment.
- 03
The 68 Reserve Gear
Apparel and accessories cut from the same conviction as the cars.
- 04
Private Events
Unveilings, member drives, and off-floor nights held inside the house.
- 05
Desert Rituals
Curated drives through the UAE — by invitation, by season.
Inside the House
The Floor, In Frames.
Private Events
A Venue
Unlike Any Other.
68 Reserve is available for private hire — brand launches, client dinners, creative shoots, and closed-door gatherings. A working collection as your backdrop, tailored hospitality, and a setting built for the people who appreciate the details.